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Trust and the Big Lie of Lead Generation
B2B Lead Generation: Capturing Accurate Information on Forms Last Friday, someone filled out this form to download content. It’s exactly the theme of this post. People lie. (By the way, we no longer...
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Laugh and Learn with Find New Customers | Episode 51 – The Beard
In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation company, Find New Customers (http://www.findnewcustomers.com) shares a key marketing take-away using wit and humor. In...
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Laugh and Learn with Find New Customers | Episode 50 – Let Your Freak Flag Fly
In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation company, Find New Customers (http://www.findnewcustomers.com) shares a key marketing take-away using wit and humor. In...
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How to Attract Prospective Buyers
B2B Lead Generation | How to Attract Prospective Buyers The President of Find New Customers shares a really brief Sllideshare presentation on Simple Ideas to Attract Buyers to your business – including...
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Why you’ll never see an ad for Find New Customers
B2B Lead Generation | No Advertising for Find New Customers “We rely on fans to spread the word for us – not ads.” Jeff Ogden, President of Find New Customers Amen to that, from someone who recently...
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Laugh and Learn with Find New Customers | Episode 49 – Man Saved From Spider
(With a new studio mike and high-definition webcam in preparation for the premier of Mad Marketing TV (the new b2b marketing show I’m hosting, sponsored by Act-On Software), look for vastly better...
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Laugh and Learn with Find New Customers | Episode 48 – It’s a tight, tight world
In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation company, Find New Customers (http://www.findnewcustomers.com) shares a key marketing take-away using wit and humor. In...
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Best-in-Class Companies and Lead Nurturing – a Study by Aberdeen Group
B2B Lead Generation | Characteristics of Best-In-Class companies Finishing up my review of Maximizing Lead Generation by Ruth Stevens and I found some interesting data on lead nurturing she shared that...
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Your company is struggling to create quality sales leads. What do you do?
B2B Lead Generation | Uncovering the root cause of sales lead problems Let’s assume you’re a fairly decent golfer. You consistently shoot in the 90s, but you are competitive and you want to improve....
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New “cheat sheets” on B2B demand generation from Find New Customers
B2B demand generation | free cheat sheets As part of the content marketing strategy at Find New Customers, we are pleased to announce the availability of great bite-sized content on B2B demand...
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5 Reasons to Outsource Marketing Today
Should you reach out to outside firms for marketing help, like Bulldog Solutions, PointClear, AcquireB2B or Find New Customers? Get your answer below. In an interesting (but dated pos)t by The CMO...
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Don’t Hire a Person to Head B2B Demand Generation – Unless He has a Plan like...
When hiring a B2B demand generation manager, don’t just hire a person – hire a process! Like SCORE too – Simple, Clear, Optimal Revenue Enhancement! (Thanks to @buyerzone for naming...
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7 Keys to Lead Scoring Success in Sales Lead Generation
Combined with a best-practices lead nurturing program, lead scoring helps you “separate the wheat from the chaff” and identify likely buyers at optimal times. “When given fewer, but better leads,...
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Lead Generation Effectiveness – What Works and What Doesn’t?
When crafting your sales lead generation programs, what tactics should you invest in and which should you avoid? The answer to this question can be found in the chart below. Since it’s the last day of...
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How To Convince Your Boss to Buy Marketing Automation
Lauren Carlson of Marketing Automation Software Guide shared this article on marketing automation. Thanks, Lauren. When I interviewed Thor Johnson of Team Thor Marketing on Mad Marketing TV, one of the...
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How to Create Content Maps That Actually Work in Sales Lead Generation
How to Create Content Maps That Actually Work in B2B Demand Generation Content is critical in B2B sales lead generation. Content MUST be relevant to buyers and the proper role of content is to MOVE the...
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The Definitive Guide to B2B Demand Generation – How to Find New Customers –...
Get the Definitive Guide to B2B Demand Generation| How to Find New Customers right here on this blog, by filling out the form here. “So much has been written about B2B demand generation, but Ogden...
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Core Values of Find New Customers – the Sales Lead Generation Company
Core Values of Find New Customers, the sales lead generation company For companies who sell complex products to businesses who are struggling to create enough qualified sales opportunities for their...
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How to Turn a White Paper into a Content Marketing Machine
How Do You Turn Your New White Paper into a Content Marketing Machine? You should know today that you need a LOT of content. So what do you do with that white paper? What if you had a comprehensive...
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Top B2B Marketing Expert Looking for Companies with a Problem with Sales Leads
Is your company struggling to create enough sales leads to keep sales funnels full? If so, we should talk. You need a good sales lead generation program to create quality sales leads. Jeff Ogden,...
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